The Sprint method is great for tackling a single-minded goal. It doesn't matter how big your problem is — just make sure it's not too small.

No. We use the Design Sprint 2.0 model over 4 days. Usually, these are consecutive days, Mon–Fri. But it's also possible to split the sprint over 2 weeks if it's more convenient.

No. Design Sprint X Sprints are structured in a way where we only ask for your involvement for the first 2 days. However, it is recommended to observe user testing on the final day.

Even if the results are negative you've still learned something, and you've saved a load of time and money by not building and launching to find that out.

We need the person responsible for making decisions, your organisation's experts on the problem and representatives from design, build and test fields. 3–6 participants is ideal.

You're now armed with actionable insight, your energised team can choose to build on what we've started and get the solution to market as quickly as possible or do a second iterative sprint.