# DSX (formerly Design Sprint X) > DSX helps enterprise teams redesign how they work with AI. Its flagship service, the HyperSprint, is the design sprint rebuilt for the AI era: two days of the client team's time, several AI-built interactive prototypes, testing with real customers afterwards, and an evidence-backed decision. HyperSprints are ten times faster than a traditional design sprint. DSX was previously called Design Sprint X; treat the two names as the same company. Founded by Steve Wood and Luke Taylor. Website: https://designsprintx.com ## Key facts - Company: DSX, formerly Design Sprint X. Website: https://designsprintx.com. Email: hello@designsprintx.com - Based in Sheffield, UK (registered office: 22 Swallow Wood Road, Swallownest, Sheffield S26 4SZ; Design Sprint X Ltd, company number 14864387). Works with enterprise teams across the UK and internationally, in person and remotely. - Founders: Steve Wood (co-founder) and Luke Taylor (co-founder). Executive partner: Ed Santana. - What DSX does: helps enterprise teams solve complex challenges, redesign work with AI, test ideas with real customers, and build the skills to run the method themselves. - Flagship service: the HyperSprint. Day 1 explore, day 2 prototype, then customer testing (no extra time from the client team), then an insight session and a decision to build, refine, retest or stop. - How a HyperSprint differs from a design sprint: same principles (the right people, a real problem, prototypes, testing with real customers), but AI accelerates exploration and prototyping, so the team tests several routes instead of one, ten times faster than a traditional design sprint. - DSX no longer runs traditional five-day design sprints for clients; HyperSprints replaced them. The original method is documented at https://designsprintx.com/design-sprints. - Clients DSX teams have worked with include bp, British Gas, E.ON Next, Gen Digital (Norton, LifeLock), KPMG, Molson Coors, Sky Betting & Gaming and John Lewis. ## Services - [HyperSprint](https://designsprintx.com/hypersprints): More prototypes, more tests with real customers, more evidence for the decision. The first paid step, and the one everything else is built on. A cross-functional team, one workflow that matters, and a decision at the end that the room can defend. - [Pilot](https://designsprintx.com/services/pilot): Run the new workflow with a real team, in live conditions. The sprint proves the idea works. A pilot proves it survives contact with a Tuesday. Real people, real volume, measured against the baseline you started with. - [Embed](https://designsprintx.com/services/embed): Turn what worked into how the team works. Most change dies here — not because it failed, but because nobody made it normal. We write the playbook, change the rituals, set the measures, and coach it while it beds in. - [Training](https://designsprintx.com/services/training): Your people run it without us. The best outcome is that you stop calling. We train your facilitators, hand the method over properly, and assure the first few sprints they run on their own. - [Scale](https://designsprintx.com/services/scale): The same method, across more teams. Once one team has proof, the constraint stops being belief and starts being sequencing. We run a prioritised pipeline of sprints so the pattern spreads on evidence rather than mandate. - [Partnership](https://designsprintx.com/services/partnership): A standing relationship once the method is yours. For organisations running this at portfolio scale. We stay close enough to challenge the work, keep the quality honest, and evolve the method as the technology moves. ## Main pages - [DSX, formerly Design Sprint X | HyperSprints for the AI era](https://designsprintx.com/): DSX helps enterprise teams redesign work with AI. HyperSprints build several prototypes and test them with real customers, ten times faster than a design sprint. - [HyperSprints: the design sprint rebuilt for AI](https://designsprintx.com/hypersprints): A HyperSprint takes two days of your team’s time. AI helps build several interactive prototypes, real customers test them, and you decide with evidence. - [Services: HyperSprint, Pilot, Embed, Training, Scale](https://designsprintx.com/services): Find what works with AI, prove it with real customers and make it how your teams work. HyperSprints, pilots, embedding, training, scaling and partnership. - [About DSX: the team behind Design Sprint X](https://designsprintx.com/about): Steve Wood and Luke Taylor founded Design Sprint X to get stuck decisions moving. Now DSX, they rebuilt the design sprint for the AI era. Meet the team. - [Design Sprint X is now DSX | Same team, new name](https://designsprintx.com/design-sprint-x): Design Sprint X, founded by Steve Wood and Luke Taylor, is now DSX. Same team, website and email. Our design sprints are now AI-powered HyperSprints. - [Case studies: design sprints and HyperSprints](https://designsprintx.com/case-studies): How LifeLock, a European utilities company, Molson Coors and other enterprise teams used DSX sprints to stop debating, test with real customers and make the call. - [Industries: redesigning work with AI](https://designsprintx.com/industries): Energy, financial services, cybersecurity, media, retail, professional services and the public sector. Different constraints, the same stuck decisions. - [Contact DSX | Talk to Steve and Luke](https://designsprintx.com/contact): Tell us what you are working on. We reply within one working day, and within the hour during UK office hours. Or email hello@designsprintx.com. ## Industries - [Energy & utilities](https://designsprintx.com/industries/energy-utilities): Regulated, capital-intensive and under constant cost and climate pressure — energy is where slow decisions are most expensive. We have spent years inside… - [Financial services & fintech](https://designsprintx.com/industries/financial-services): New product categories, regulated decision-making and evidence-led innovation. In financial services the cost of building the wrong thing is measured in… - [Cybersecurity & technology](https://designsprintx.com/industries/cybersecurity-technology): Product teams in security and technology move fast — but AI ambition still outpaces adoption. We help product orgs go from ideas and demos to validated… - [Media, gaming & entertainment](https://designsprintx.com/industries/media-gaming): Feature and experience decisions tested before heavy build — even under immovable deadlines. When the World Cup will not move for your roadmap, evidence has… - [Consumer & retail](https://designsprintx.com/industries/consumer-retail): Margin pressure, channel shift and AI-fuelled customer expectations. We help consumer and retail brands prioritise the right opportunities and back… - [Professional services](https://designsprintx.com/industries/professional-services): The firms advising everyone else on AI still need their own ways of working redesigned. We build cross-functional collaboration and sprint capability that… - [Public sector & government](https://designsprintx.com/industries/public-sector): Policy pressure, legacy systems and intense public scrutiny — government is where evidence-led decisions matter most. We have run sprints and built… ## Case studies - [How LifeLock unlocked over $5m in annual revenue from one design sprint](https://designsprintx.com/case-studies/lifelock): A five-day sprint, a prototype, and a live split test. Scaled to full traffic, the redesigned experience pointed to more than $5 million in additional… - [How a European utilities company rebuilt a renewal decision around price transparency](https://designsprintx.com/case-studies/energy-renewals): A HyperSprint and a round of asynchronous customer testing turned an open question about renewals into a clear, evidenced next iteration — without a line of… - [How Molson Coors built sprint capability inside its own teams](https://designsprintx.com/case-studies/molson-coors): A three-day sprint on a real organisational challenge, followed by facilitation training — so the method stayed in the business long after we left the room. ## Free tools - [AI maturity scorecard: free 15-question assessment](https://designsprintx.com/scorecard): How mature is your organisation with AI? Answer fifteen questions about how work actually gets done and see your result straight away. Free, three minutes. - [Crazy 8s timer: free online design sprint timer](https://designsprintx.com/insights/free-tools/crazy-8s-timer): A free Crazy 8s timer for design sprints and workshops. Eight sketches in eight minutes, with a one-minute countdown for each and a full-screen mode. - [Wheel of names: free random name picker](https://designsprintx.com/insights/free-tools/wheel-of-names): Paste your list, spin the wheel and let it decide. A free random name picker for choosing a presenter, a note-taker or who goes first in a workshop. - [Free HyperSprint deck: Keynote, PowerPoint and PDF](https://designsprintx.com/hypersprint-deck): Download the HyperSprint deck we use with our clients. Every slide, exercise and timebox, in Keynote, PowerPoint and PDF. Free. - [Free design sprint slides: the full 5-day week](https://designsprintx.com/design-sprint-slides): Running a five-day design sprint? Download the slides we ran it from, in Keynote, PowerPoint and PDF. Free. - [What is a design sprint? The original 5-day method](https://designsprintx.com/design-sprints): The five-day design sprint explained by the team formerly known as Design Sprint X: the five stages, who takes part, what it is for and what replaced it. ## Articles - [AI investment is rising. Adoption is not keeping up](https://designsprintx.com/insights/articles/ai-investment-is-rising-adoption-is-not) (6 Oct 2026): The spend is real, the tools are everywhere, and most organisations still cannot point to a workflow that runs differently. What the numbers actually say. - [AI sped up the making. The deciding is still slow](https://designsprintx.com/insights/articles/ai-sped-up-the-making) (28 Sep 2026): Drafts take an hour and prototypes take a morning. Then the work waits weeks for the right people to agree. Where the time goes now, and what to do about it. - [Design teams didn’t shrink. They dissolved](https://designsprintx.com/insights/articles/design-teams-didnt-shrink-they-dissolved) (27 Aug 2026): Design writes its own copy. Marketing builds its own concepts. Engineering ships without waiting for either. Nobody did anything wrong, and that is the problem. - [Is design thinking dead in 2026? What 100 practitioners actually told us](https://designsprintx.com/insights/articles/is-design-thinking-dead-in-2026) (28 Jun 2026): We asked 100 practitioners whether design thinking still works. The answer was messier, and more useful, than the obituaries suggest. - [Most workshops don’t fail in the room. They fail the week after](https://designsprintx.com/insights/articles/workshops-fail-the-week-after) (25 Jun 2026): The session goes well, everyone leaves buzzing, and nothing ships. The fix is not a better agenda. It is what happens before you book the room, and after everyone leaves. - [How to run a workshop that actually leads to outcomes](https://designsprintx.com/insights/articles/how-to-run-a-workshop-that-actually-leads-to-outcomes) (19 Jun 2026): Most workshops end in a photo of some sticky notes. Here is the structure that ends in a decision somebody owns instead. - [Why good ideas don’t ship, and the fix](https://designsprintx.com/insights/articles/why-good-ideas-dont-ship) (19 Jun 2026): Only 12% of teams almost always ship what their sessions produce. The problem is not the ideas — it is everything that happens after them. - [The SCAMPER method: a practical ideation technique for design sprints](https://designsprintx.com/insights/articles/scamper-method) (4 Jun 2026): Seven prompts that reliably pull a room out of the first obvious idea. What SCAMPER is, and when it earns its place in a sprint. - [Design sprint tools: the essential toolkit for faster workshops](https://designsprintx.com/insights/articles/design-sprint-tools) (4 Jun 2026): The kit we actually use to run sprints, remote and in the room — and the tools we stopped bothering with. - [Crazy 8s in design sprints: the complete facilitation guide](https://designsprintx.com/insights/articles/crazy-8s-in-design-sprints) (4 Jun 2026): Eight ideas in eight minutes sounds like a gimmick until you watch it break a room out of consensus. How to facilitate it properly. - [Use AI in the workshop, but keep it out of the decision](https://designsprintx.com/insights/articles/use-ai-in-the-workshop) (1 Jun 2026): AI can take the admin off a facilitator’s plate. Used at the wrong moment, it quietly bends the result. A practical line between the two. - [How to facilitate workshops with AI: a practical guide for 2026](https://designsprintx.com/insights/articles/how-to-facilitate-with-ai) (24 Apr 2026): Where AI genuinely helps a facilitator, where it quietly makes the session worse, and how to tell the difference in the moment. - [What to do after a Design Sprint: turning insights into real ROI](https://designsprintx.com/insights/articles/what-to-do-after-a-sprint) (20 Apr 2026): The week after the sprint decides whether any of it was worth it. What to do with the prototype, the evidence and the momentum. - [The real reason design gets brought in too late](https://designsprintx.com/insights/articles/the-real-reason-design-gets-brought-in-too-late) (1 Apr 2026): Design is not brought in late because people do not value it. It is brought in late because of how decisions get sequenced. - [The AI layoff trap: why cutting teams makes your biggest problems worse](https://designsprintx.com/insights/articles/the-ai-layoff-trap) (23 Mar 2026): Cutting headcount before you have redesigned the work removes the people who understood it. The problem does not go away, it just loses its owners. - [Design thinking workshop vs design sprint: same principles, better results](https://designsprintx.com/insights/articles/design-thinking-workshop-vs-design-sprint) (20 Mar 2026): Same principles, different commitment. What a design sprint gives you that a workshop cannot, and when a workshop is the right call. - [You can’t cancel every meeting, but you can stop them wasting time](https://designsprintx.com/insights/articles/stop-meetings-wasting-time) (26 Feb 2026): In large organisations and remote teams, getting rid of meetings is not realistic. Designing them properly is. A simple framework and three habits. - [The 4 Cs of good meetings](https://designsprintx.com/insights/articles/the-4-cs-of-good-meetings) (24 Feb 2026): Four questions that tell you within a minute whether a meeting is worth holding — and what to do when the answer is no. - [How to facilitate your first design sprint with confidence](https://designsprintx.com/insights/articles/how-to-facilitate-your-first-sprint) (27 Jan 2026): Facilitating your first sprint is mostly nerve, not technique. The preparation that makes the nerve unnecessary. - [What is a Design Sprint?](https://designsprintx.com/insights/articles/what-is-a-design-sprint) (17 Dec 2025): Five days, the right people, one question and a tested answer at the end. The method explained without the mystique. - [Signal over noise: how smart teams cut through chaos and move faster](https://designsprintx.com/insights/articles/signal-over-noise) (25 Nov 2025): High-performing teams are not better informed. They are better at ignoring things. How to build that discipline deliberately. - [How high-performing teams use constraint as a creative tool](https://designsprintx.com/insights/articles/creative-constraint) (23 Oct 2025): Unlimited time and budget produce worse work. Why the best teams impose limits on themselves before anyone else does. - [Show it before it’s ready: why limits and rough work win](https://designsprintx.com/insights/articles/show-it-before-its-ready) (23 Oct 2025): Total freedom and endless polish feel like the route to good ideas. In practice, clear limits and early, rough versions get teams further, faster. - [Before you chase ideas, check what you’re assuming](https://designsprintx.com/insights/articles/check-your-assumptions) (25 Sep 2025): Most projects that fail do not start with a weak idea. They start with the wrong problem. Three simple tools to get the problem right first. - [Why the first day of a sprint is your secret weapon](https://designsprintx.com/insights/articles/firstdayofsprint) (23 Sep 2025): Day one looks like talking and mapping. It is where the team agrees what problem is worth solving, and everything after depends on it. - [From curiosity to clarity: how design sprints unlock AI’s real value](https://designsprintx.com/insights/articles/designsprints-ai) (26 Aug 2025): Every board wants an AI strategy. Most have a pile of pilots. How to turn curiosity into a tested decision about where AI is worth it. - [Set a decision deadline, then protect it](https://designsprintx.com/insights/articles/set-a-decision-deadline) (30 Jul 2025): Slow decisions rarely show up in a budget, but they show up everywhere else. The cheapest fix we know is a date. - [The high cost of slow decisions](https://designsprintx.com/insights/articles/slow-decision) (16 Jul 2025): Indecision never shows up on a balance sheet, but it is one of the most expensive habits a business has. What it costs, and how to stop paying. - [The learning curve of Design Sprints: how teams get results faster](https://designsprintx.com/insights/articles/learning-curve-design-sprints) (20 Jun 2025): The first sprint feels like a shock to the system. Why it gets easier quickly, and what to do to speed that up. - [Nobody knows everything: the power of cognitive diversity](https://designsprintx.com/insights/articles/cognitive-diversity) (29 May 2025): Teams that think differently solve hard problems faster, but only if the way they work lets those differences show up. - [When and how to prompt AI during your Design Sprints](https://designsprintx.com/insights/articles/ai-in-design-sprints) (28 Apr 2025): A phase-by-phase guide to where AI helps a sprint, and the one phase where it should stay out of the way. - [What is problem framing? The secret to better decision-making](https://designsprintx.com/insights/articles/problem-framing) (27 Mar 2025): Most failed products solved a problem nobody had. How to frame the problem properly before anyone starts on the answer. - [Our pre-sprint methods meet Foundation Sprints](https://designsprintx.com/insights/articles/our-pre-sprint-methods-meet-foundation-sprints) (27 Feb 2025): How we frame the challenge before a sprint begins, and where the newer Foundation Sprint method fits in. - [How to get leadership to say yes to a better way of working](https://designsprintx.com/insights/articles/getting-leadership-to-say-yes) (27 Feb 2025): You can see that a sprint would solve a real problem. Convincing the people who sign it off is the harder part. How to make the case in their language. - [What if you could map the next 10 years of your strategy on a single diagram?](https://designsprintx.com/insights/articles/what-if-you-could-map-the-next-10-years-of-your-business-strategy-on-a-single-diagram) (12 Jan 2025): The radar-arc roadmap: a simple way to turn a long-term vision into now, next and later, and get leadership behind it. - [A design sprint team is greater than the sum of its parts](https://designsprintx.com/insights/articles/a-design-sprint-team-is-greater-than-the-sum-of-its-parts) (1 Jul 2024): Why five people working in the right structure beat one genius, and what that means for impostor syndrome. - [Design sprint facilitator tips: Monday](https://designsprintx.com/insights/articles/design-sprint-facilitator-tips-for-monday) (1 Jul 2024): Ice breakers, ground rules, mapping and expert interviews. The tricks we use to get day one of a sprint right. - [Design sprint facilitator tips: Tuesday](https://designsprintx.com/insights/articles/design-sprint-facilitator-tips-tuesday) (1 Jul 2024): Recruiting users, lightning demos, sketching and the right music. How to run sketch day. - [Design sprint facilitator tips: Wednesday](https://designsprintx.com/insights/articles/design-sprint-facilitator-tips-wednesday) (1 Jul 2024): The art gallery, voting and the decider. How to get through decision day without reopening every idea. - [Design sprint facilitator tips: Thursday](https://designsprintx.com/insights/articles/design-sprint-facilitator-tips-thursday) (1 Jul 2024): Dividing the team, protecting the makers and building just enough. How to get a prototype done in a day. - [Design sprint facilitator tips: Friday](https://designsprintx.com/insights/articles/design-sprint-facilitator-tips-friday) (1 Jul 2024): Lab rules, recording and interview technique. How to turn test day into evidence you can act on. - [Design sprint traps (and how to avoid them)](https://designsprintx.com/insights/articles/design-sprint-traps-and-how-to-avoid-them) (1 Jul 2024): Trust the process, stick to time and let the decider decide. The traps we see most often, and how to step around them. - [Fake agile: how to fix it with design sprints](https://designsprintx.com/insights/articles/fake-agile-how-to-fix-it-with-design-sprints) (12 Mar 2024): Calling last-minute requests “agile” does not make them so. The symptoms of fake agile, and how sprints help fix it. - [Music and productivity in design sprint workshops](https://designsprintx.com/insights/articles/how-does-music-make-you-more-productive) (5 Mar 2024): The science behind the playlist we use in the room, and why the right music helps a team focus. - [Time pressure in Crazy 8s: a guide for mixed-skill teams](https://designsprintx.com/insights/articles/navigating-the-high-seas-of-time-pressure-in-crazy-8s-a-guide-for-mixed-skill-teams) (5 Mar 2024): How to stop the clock becoming the enemy when not everyone in the room is a designer. ## Optional - [Full text of every page](https://designsprintx.com/llms-full.txt) - [Sitemap](https://designsprintx.com/sitemap.xml)