Over $5 million in increased annual revenue. From one design sprint.

Design Sprint X partnered with LifeLock to enhance their user experience and boost revenue through a focused design sprint.

The results of this collaboration were remarkable, demonstrating the power of innovative design and strategic implementation.

LifeLock, a leading identity theft protection company, faced challenges in optimising their user interface and overall customer journey. They sought to improve user engagement and conversion rates to drive revenue growth. Design Sprint X was brought in to partner on these challenges through a structured design sprint process.

LifeLock by Norton logo with a yellow circle and black checkmark.
LifeLock webpage promoting identity theft protection services, highlighting features like alerts and coverage plans, with a focus on easy mobile access to protection. Includes statistical data on identity theft and customer testimonials.

Before…

The Design Sprint Process

The design sprint conducted by Design Sprint X was a five-day intensive process aimed at solving critical business problems through design, prototyping, and user testing. The key phases included:

  1. Understanding and Mapping: Identifying the primary challenges and mapping out the user journey.

  2. Sketching Solutions: Brainstorming and sketching potential solutions.

  3. Deciding on the Best Solution: Choosing the most promising solution through a structured decision-making process.

  4. Prototyping: Building a realistic prototype of the chosen solution.

  5. User Testing: Testing the prototype with real users to gather feedback and insights.

Implementation and Testing

After the design sprint, the prototype was implemented and split tested in a live environment. This testing phase was crucial to measure the effectiveness of the new design against the existing user interface.

Results

The split test revealed significant improvements in user engagement and conversion rates. When the new design was scaled up to 100%, the results indicated a potential increase of over $5 million in annual revenue for LifeLock.

Key Metrics:

  • Conversion Rate: The new design showed a substantial increase in conversion rates compared to the previous design.

  • User Engagement: Enhanced user experience led to higher engagement and longer session durations.

  • Customer Satisfaction: Positive feedback from users highlighted the improved usability and appeal of the new design.

Conclusion

The collaboration between Design Sprint X and LifeLock resulted in a transformative improvement in their user interface, driving significant revenue growth. This case study exemplifies the impact of a well-executed design sprint on business performance.

Design Sprint X continues to empower companies to innovate and achieve their business goals through strategic design and user-centric solutions.