Media, gaming & entertainment

Feature and experience decisions tested before heavy build — even under immovable deadlines. When the World Cup will not move for your roadmap, evidence has to arrive in days.

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Trusted by teams in media, gaming & entertainment

What is at stake here.

Fixed launch dates, fickle audiences and features that have to be right first time. There is rarely a second window.

You will recognise a few of these.

A launch date that will not move and a decision that has not been made

Feature bets argued in roadmap meetings rather than tested

Editorial, product and commercial pulling in different directions

Audience assumptions nobody has checked recently

What we help you do.

Four things teams in this industry come to us for. Each one ends in a decision somebody can act on, not a document somebody has to read.

Settle the feature bet

Put competing concepts in front of the audience before the roadmap meeting decides on instinct.

Deliver against a fixed date

When the date will not move, compress the deciding, not the quality.

Align editorial and product

Get everyone reading the same evidence rather than defending separate assumptions.

Check the audience assumption

Test what people actually do with the thing, not what a survey says they might.

Sky Betting & Gaming

A World Cup product delivered on time, with validated ideas in days rather than months.

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“We got validated ideas in days rather than months.”
Bruno TonelliProduct Owner, Sky Betting & Gaming

Over 25 years inside organisations like yours.

Sky Betting & Gaming used our sprints to deliver their World Cup 2018 product on time — validated ideas in days rather than months, iterating on prototypes in real time.

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