Financial services & fintech

New product categories, regulated decision-making and evidence-led innovation. In financial services the cost of building the wrong thing is measured in compliance risk as well as budget — proof before build matters more here than anywhere.

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Trusted by teams in financial services & fintech

Our partners have also worked with

HSBC
American Express
CoinShares
Investis

What is at stake here.

Every decision carries an audit trail. Building the wrong thing is not just expensive — it is a compliance conversation you did not want to have.

You will recognise a few of these.

New propositions stuck between product and risk

AI use cases that stall at model governance

Customer journeys designed around the regulation, not the customer

Innovation teams with demos and no route to production

What we help you do.

Four things teams in this industry come to us for. Each one ends in a decision somebody can act on, not a document somebody has to read.

Validate before regulated build

Test the proposition with customers while changing it is still cheap and compliance has not been engaged.

Design the human-AI split

Agree what the model does, what a person does and who is accountable — documented, not assumed.

Turn pilots into evidence

Give governance the auditable proof it needs instead of another impressive demo.

Align risk, product and tech

One room, one decision, one record of why — so it survives the next committee.

Gen

Strategy, ideas and user feedback in days rather than quarters — the groundwork for a decision the business could make with confidence.

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“We got strategy, great ideas and user feedback in just a few days.”
Sandro VillingerGlobal Product Marketing Lead, Gen

Over 25 years inside organisations like yours.

We have run sprints inside Gen — strategy, ideas and real user feedback in days. Our method produces the evidence trail regulated environments demand.

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