Consumer & retail
Margin pressure, channel shift and AI-fuelled customer expectations. We help consumer and retail brands prioritise the right opportunities and back decisions with real customer evidence.
Trusted by teams in consumer & retail
Our partners have also worked with
- Tesco
- Yoox Net-A-Porter
- Signet Jewelers
- Wickes
- Clarins
- British Airways
- Eurostar
- TUI
- P&O Cruises
- Hyundai
- Kia Motors
What is at stake here.
Margin pressure and channel shift, with customer expectations moving faster than the roadmap can respond.
You will recognise a few of these.
What we help you do.
Four things teams in this industry come to us for. Each one ends in a decision somebody can act on, not a document somebody has to read.
Prioritise with evidence
Rank opportunities on what customers do, not on who argued hardest for them.
Get insight to the deciders
Put customer reality in the room where the trading and roadmap calls get made.
Test AI in service
Try it with shoppers before it reaches the store, the app or the contact centre.
Join up the channels
One workflow, one decision — instead of three teams solving the same problem separately.
Opportunity prioritisation grounded in customer evidence rather than the loudest voice in the room.
Read the case studies →Over 25 years inside organisations like yours.
From Molson Coors to Dunelm, we have helped consumer brands replace opinion-led debates with evidence-backed decisions.
Explore HyperSprints
Common questions
Do you work with consumer and retail organisations?
Yes. Our HyperSprints work on any workflow where a team, a real customer and a decision meet. We start with one workflow that matters to your organisation and test the new way of working with real customers or the people who do the work.
What does a first project with DSX look like?
Usually a HyperSprint: two days of your team’s time on one real challenge, AI-built prototypes, testing with real customers afterwards and an evidence-backed decision on what to do next.
Can you work within our compliance and security requirements?
Yes. Before the sprint we agree which tools and which data can be used, so the work stays inside your rules from day one.
Want to test it with customers before rollout?
Bring us one customer experience or store workflow and we will help you prove it works before it reaches every store or platform.
